In the beginning of 2018, Snapchat asked me to come up with various filters for Indian users on their platform. While I worked on multiple concepts here is one of the most viral filter which was used by more than a million users.
THE RAJASTHANI TURBAN
It’s a very popular type of turban in India. It symbolises respect and vibrance. Everyone looks cute with a colourful turban and mustache so it was a no-brainer.
Instead of turban variants we decided to go with different moustaches and one multi-colour turban.
USED BY A MILLION USERS
It was one of the most used filters in India and had a viral effect instantly. Lot of Indian celebrities ended-up using it which significantly added to its popularity.